Google Business Profile at the core of review operations
TrustMora is designed around Google Business Profile, the primary public feedback surface for local commercial businesses in the United States and international markets.
Google Business Profile
Core Platform Integration • Two-Way Sync Architecture
Connect your corporate or agency Google account to access your full roster of verified business locations. TrustMora imports recent reviews, monitors incoming feedback, and securely pushes your approved replies back to Google without requiring individual managers to switch accounts.
Connect Google Account
Authorize TrustMora with the Google Account managing your Google Business Profile locations using secure OAuth delegation.
Select Verified Locations
Choose which verified locations you want to monitor in TrustMora. Your 7-day free trial activates once your first location is imported.
Sync Reviews & Draft Replies
Incoming reviews appear in your centralized inbox. Draft manual responses, apply templates, or review brand-aligned AI suggestions.
Publish Directly to Google
Approved responses are submitted directly back to Google Business Profile, appearing publicly under the customer review.
OAuth Authorization & Scoped Permissions
TrustMora requests only the permissions necessary to inspect business locations, read customer reviews, and publish authorized replies. We do not access unrelated Google Workspace documents, emails, or advertising accounts.
Planned Ecosystem Connectors
These planned channels will bridge review alerts and approval actions with your daily operational toolchain.
Slack Alerts & Channels
Direct dispatch of 1–2 star customer reviews to designated team channels for rapid operational escalation.
Custom Outgoing Webhooks
Payload delivery of new reviews, sentiment events, and approval requests to your internal business endpoints.
Email Digest Notifications
Scheduled daily and weekly review summaries sent directly to store managers and regional supervisors.